Completed Project: Learner’s Corner

We just completed a website for the Learner’s Corner. They are a Montreal-based company offering tutoring services in Math and English as a Second Language to primary and secondary school students.

Learner's Corner logo

This project was quite fun for us. First of all, it gave us the opportunity to play with many aspects of website design. Rima Eyyi, the director of the Learner’s Corner, contacted us with this project and explained the scope of what they required. We realized immediately that her requirements corresponded perfectly with our design esthetic and functionality expertise.

Over the course of our two in-person meetings and our several phone conversations, we had the freedom to explore many layout options. We used multi-column sections, customized footer sections and, the most creative element of them all, the parallax frame. The whole site took about 30 hours to complete. It contains SEO analysis tools, social media integration, some really cool looking parallax slideshow layouts, Google map integration and a contact form.

The project also provided an opportunity to provide user training for the medium and long term maintenance of the website. Rima was quite inquisitive and had many questions with very practical applications in the future development of the website. It is always a pleasure for us to meet with this type of customer. They have a very clear vision of the elements their website should contain, what the overall esthetic theme will be and how they plan to use the site as a powerful marketing tool. This includes the integration of an SEO tool, its use of the Google Search console and social media publishing.

Therefore, we’re sure that Learner’s Corner is off to a great start in their web marketing strategy. With a steady stream of blog entries, they’ll be able to direct traffic to the website and generate interest in their services. All these factors will certainly contribute to the success of their enterprise.

Check out this link to their website: the Learner’s Corner

WordPress basics Part 3: Your first post

So you’ve properly installed WordPress and are now ready to begin adding content to your new website. It is time to create your first blog post.

Overview

Content is primarily added under two distinct categories: static pages and blog posts.

Although we will cover the subject of static content pages in the next entry of this series, it is essential to know that pages are considered static content and part of the permanent structure of your website. On the other hand, what are termed posts consist of entries covering specific content related to information you wish to publish to a list of followers. The series you are reading on WordPress is a perfect example.

Essential plug-ins

Before getting into the content of a post, it is important to be aware of the existence of two plug-ins that give more power to the publication of blog posts. Thus, you can reach a wider audience for your information.

Although we have not covered the installation of plug-ins yet, we will provide the essential steps here. Using the administration menu, navigate to the plug-ins section. There you will be able to add new plug-ins.

A good SEO plug-in

The first is a SEO plug-in. For our site, we chose Yoast SEO, which is considered one of the best.

Simply click the “Add New” button and search for “SEO”. You will find many different ones. You should make an informed choice on which one to integrate to your site. In our case, the best choice was “Yoast SEO”. When you find the one you prefer, click “install”, then “activate”. Our example continues on the presumption that you chose “Yoast SEO”.

Yoast SEO

Presuming that you have written your blog entry and have your media ready to include when you publish, got to the “Posts” section of your admin menu, then click the “Add New” button. This brings us to the actual post page where you add your content.

Whatever you write is evaluated by the SEO plug-in. The results are listed and will help you adjust your document for a higher SEO score. The result of a high SEO score is better visibility when people perform a content search relevant to your blog entry.

seo-score

The effect of a high SEO score is that when I search for “Wordpress basics” through Google, my blog entry is easily found

google-search

A social media plug-in

The other essential element of blogging is targeted sharing of your content to your social media audience. This requires a social media plug-in. Jetpack is a very handy plug-in that covers many functionalities for your website. It contains a highly efficient social media component.

Once it is installed, navigate to the Jetpack settings; find the “social” section, then “sharing”. There you can configure the social media accounts to which you want to share your new content. The effect is that anyone who is following you will be fed any new content from your blog. As you can guess, this functionality saves a lot of time when you add new content to your blog.

social-media-sharing

Armed with these two powerful tools, it’s up to you to feed your website with fresh content. Good luck to you in your new role as a content provider.

In the next installment, we will look at creating static pages in WordPress. Please stay tuned!